About Everyday Friday University
“Gratitude in Every Thread, Purpose in Every Step.”
Welcome to Everyday Friday University, where every day feels like the start of something great. Founded on the belief that gratitude transforms lives, EDFU is more than a brand; it’s a movement. We create apparel that doesn’t just look good—it carries a message, a mindset, and a mission.
At Everyday Friday University, we believe in the power of presence. In a world that often feels like it’s moving too fast, we’re here to remind you to pause, be grateful, and refocus. Our clothing represents more than comfort and style; it’s a daily affirmation to “wear your mindset.” Each piece is designed to help you walk through life with purpose, resilience, and the confidence that comes from knowing every day is worth celebrating.
Our Mission: Wear Your Mindset
Our mission is to create clothing that empowers and inspires. Whether it’s a hoodie from our Log Off & Live On campaign or a tee that reminds you to stay focused, each item in our collection is rooted in positivity. By wearing Everyday Friday University, you’re joining a community that values authenticity, growth, and the strength that comes from a grateful heart.
Join the Movement
When you wear EDFU, you’re more than a customer—you’re part of a family that values intention, growth, and self-empowerment. We invite you to explore our collections, connect with our community, and join us on a journey to live every day with purpose.
Stay Grateful, Stay Focused, and Wear Your Mindset.